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Branding/Marketing
Full Court Press: Public Relations Takeaways from Netflix’s “Running Point”
Here are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.
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B-to-C Events
FIFA Club World Cup 2025: Fans Kick it at Michelob Ultra’s Soccer Activation and Beer Garden
As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is hitting matches around the country throughout the tournament’s run, June 14 to July 13, to bring soccer fans in-stadium and on-premise activations, including beer gardens popping up at the 12 host stadiums. We had the opportunity to explore the Michelob […]
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Data-Driven Thinking
Fresh Meat: Cannes Lion Festival In Retrospect From An Industry Novice
Early last Wednesday evening, I found myself in a closed courtyard off the Croisette in Cannes at an exclusive event co-hosted by a publisher and a tech company. Who am I and why was I there? I’m just a dude with a passion for interesting tech accompanying my girlfriend as she navigates her industry’s largest […]
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Tech & AI
AI will define the 2025 holiday season
Salesforce predicts fewer discounts and more shoppers using AI to find deals for the 2025 holiday season. The 2025 holiday season will be defined by consumers using artificial intelligence to shop, according to ecommerce technology provider Salesforce. Salesforce’s 2025 holiday predictions are: Like 2024, value and the challenging economic environment are top-of-mind for consumers. But […]
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Branding/Marketing
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.
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B-to-B Events
Get Ready! October is Experiential Marketing Month
31 days of live and digital experiences designed to help optimize your events There’s never been a better time to be a part of an industry that brings people together and creates live experiences. Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as […]
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The Big Story
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.
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Cynsiders
From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy
By Francesca Bacardi, KARGO After a week on the ground at Cannes Lions, one thing is clear: creators have arrived not just as influencers, but as institutions. The Croisette was crawling with them—Pookie, Alix Earle, Jake Shane, and countless others—blurring the lines between celebrity and CEO. Their collective reach is on track to eclipse linear […]
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Cynsiders
Re-thinking Cannes Lions
By Josh Tierney, SVP, Head of Strategy, BMF Cannes Lions is a paradox. Anyone who’s built a career at the intersection of business and creativity, creating work for global brands and leading creative strategy for household names, understands the demands of the market, the pull of visibility, the pressure to perform. But even the most […]
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B-to-C Events
At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience
“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot Fellas Bakery from “And Just Like That…” with an activation in New York City’s East Village from June 14-15. In the “Sex and the City” sequel series, character Anthony Marentino launches Hot Fellas as a bread delivery service staffed by […]
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